Lily Bean Giggles || Brand Content
This was a fun one with lots more to come after this post. But first let’s talk basics, because that’s what you’re going to see below. Char came to me with a need for updated and consistent images for her Etsy page, Lily Bean Giggles. Her shop is almost four years old and came about after the birth of her first grandchild. These clothing pieces are perfection, let me tell you! Her eye for detail and innovation (that double sided bib!!) deserve a place in every littles wardrobe.
As most of us know, Etsy shop images can make or break a sale in a matter of seconds, so I knew the importance of these images to her. We talked about keeping the styling to a minimum because buyers can easily interpret a sale of everything in the image, not just the featured product. We also decided to keep warm and welcoming tones consistent with the wood backdrop throughout the shoot.
Future images to come include littles modeling and possible flatlays incorporating multiple looks for one piece. As a content producer, I also find great value in adding more than product images. I love for clients to share favorite quotes or words that describe their brand to use when stimulating conversation. We might not always have something grand to talk about when posting to social media; let’s face it, the well runs dry on a regular basis. But these graphics of single words or phrases can help spur ideas, or fill in the blank on a quiet day all while still maintaining a presence online.
I can’t wait to see how she uses these new images outside of her Etsy shop. The world of online marketing is very wide, and I’m glad I was able to make it a little easier to navigate for her and her passion!